Theatre Marketing Ideas

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Marketing and promotions in the performing arts for your theatre is often plagued with problems, the public does not always pay attention to such tactics, and marketing in the arts will compete with other forms of entertainment. So when a marketing program is started one should move carefully, testing different methods before committing serious money. I have met people who have already spent many thousands of dollars on some campaigns without a single conversion. They should have spent some to determine the value of the campaign before committing most of their budget to it.

It is of course difficult to market the theater with only a small amount of money or to gauge impacts on such amounts. Even so you must look for ways to work within and build up to the budget you have so that you do not sink it on a useless strategy. The following are some basic ideas and thoughts on marketing the performing arts including possible internet methods.

Theatre is about connection, connection with the audience. That is the difference between theater and film connection. This is the way for a theatre to build audience as will, through a connection with their community, with the people who may potentially watch your plays, to make them the audience.

In one small town this connection was established with existing audience members through a simple hand shake. At the end of each play the actors, and other play participants would come out by the doors and shake hand with audience members who passed by them on the way out. While obviously not possible to a full extent in a large theater, many small theatres could benefit from this tactic. For in this simple act the audience is able to see and connect on a personal level with those who created the performance they just watched. If they did not like the performance initially this interaction is more likely to help them forgive the performers, and so will help the theatre avoid bad PR and word of mouth. This action can also lead those that did like or think the performance was OK to like it more, for we all like performances more when we know the people involved. In this respect this action is especially useful in marketing future theater events, for in that hand shake and a few words with the actor or actress whose performance a person liked, the actor or actress becomes more implanted in their mind and memory. That way if they are on a poster in the future, or on current posters which the person sees with their friends, the person is more likely point the play and the performance out to friends and potential audience members.

Another method of connecting with the local community is by going to assist or speak to high schools, and colleges in your area. By benefiting students, teachers, and contributing to the overall education of a community you have the opportunity to get in the paper, get talked about by teachers, and students in your community. Should there be enough interest you could hold workshops with members of the local community, on acting and directing. Such things help to provide a more supporting base which in turn will help to provide a larger and more consistent audience. For the primary method of marketing of most small theaters, or at least the best one is through word of mouth, so the most important thing you can do is get people to talk positively about your theater.

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Source by Ty Hulse

Advantages of Information Technology

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What is Information Technology

Information technology is the use and application of the computer system to process, manage and distribute information. Use of IT in this context involves both the hardware and software components.

Some major advantages of Information Technology in various areas are listed below:

Speed and Accuracy in information Processing

With the use of IT more work can be done by individuals, businesses, services and government organisations. Function enhancement programs such as word processors, database programs and spreadsheets can get work done in less time with increased accuracy and efficiency.

Global Social Interaction

IT has made global social and cultural interaction very simple. This is evident with the emergence and success of social networking websites, such as Facebook and Twitter. More so, the use of information technology has eliminated language barriers with technologies such as language translators.

Entertainment

The introduction and use of high tech applications and gadgets such as iTunes, iPod and iPone has been revolutionary. Downloading, buying, playing and organising, music, videos, movies and TV shows has been made super easy and accessible. The gallant advancement of information technology through history puts the world in your palm with technologies such as iPad and Amazon Kindle.

Communication

The effect of information technology on universal communication is phenomenal. Telecommunication has gone beyond the use of basic technologies. With the advancement of the Internet and technologies such as VoIP (Voice over IP), organizations, businesses and individuals can communicate any time from different parts of the world through video and voice calls, web conferencing, seminars and virtual meetings.

Economic Advancement

A major step to global economic advancement is the removal of distance and time barriers brought about by the application of information technology to buying and selling of goods and services (e-commerce). E-commerce gave room for tiny, small and big business players to emerge. Interconnection of businesses is made painless. Thousands of local, national and international businesses and enterprises now have what is referred to as ‘web presence’ and can now reach wider audience.

Education

Education has gone far beyond the use of bricks and mortal classrooms or traditional blackboards. The world is now in the era of e-learning, using technologies such as VLEs (Virtual Learning Environments). Students can have access to all teaching materials and resources online; engage in virtual classrooms real time or asynchronously.

Health

The use of IT has led to an overall improvement in quality, safety and efficiency in the health care delivery system. The health care sector is positively impacted by the use of electronic health records, virtual healthcare team technologies, telemedicine, e-health grids and various specialist health care information systems.

Information technology had brought phenomenal changes to all aspect of life. The positive impact has been global and the change continues to grow exponentially. However, the disadvantages can not be ignored. A major menace brought about by IT is security and drastic reduction in privacy.

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Source by Lola Stoney Adegbulu

A Very Brief Recent History of Business Technology Applications

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In the late 1990’s technology soared. It was the era of the dot.com boom and subsequent bust. Many new software and hardware advances were adopted by large companies that began to integrate new technologies into their business processes.

Some of these technologies were on the ‘bleeding edge’ with buggy software, crashes, insufficient memory and so on. Online ‘cloud’ or web based applications were often not reliable and not user friendly.

For smaller companies without IT departments, being on the technology bleeding edge was the equivalent to living a nightmare.

Around 2003 the applications became more robust and bugs and crashes were less of a problem. Part of this progress was due to the dramatic drop in pricing for computer memory meaning that more robust programs could be run without crashing.

Also around this time many industries developed industry specific software to run businesses like car dealerships or bookstores. Called “management systems” this genre of software allowed smaller companies to combine all their processes under one program. This management software also did not require an onsite IT department to keep it running.

This vertical industry specific software was complemented by horizontal industry software such as bookkeeping and contact management software. This meant that a company could also run its books and keep track of prospects and customers in ways they were not able to do before.

Software and platform integrators stayed busy. The big drive during this period was to try to link and integrate software. For instance, management software would generate an invoice, note that it was paid and then route the data to the proper category in the general ledger through a linked accounting system.

It was clearly understood that the more integrated and “seamless” a software was, the more powerful and cost effective it could be. And since human error continued to be a major drawback to software applications, greater integration meant not only saving time and money but reducing errors.

As hardware and software improved it also became cheaper and more affordable to smaller companies. By 2005 and 2006 many of these applications became more mainstream and were used by smaller and smaller companies.

Perhaps the biggest advances during this time were web based applications. Companies could link all parts of their business online from sales and inventory to employee communications and human resources.

This shift also reduced costs from thousands of dollars for a software purchase to a monthly user’s fee making it much more affordable. These applications also eliminated a lot of paper.

By 2007 the second wave of technology upheaval had begun as smaller and smaller companies began using technology to manage and market.

Smaller companies began to sell more online and funnel new prospects to their sales department. These new technologies allowed companies to sell more by expanding their markets.

“In today’s marketplace if a retail or service business does not exploit all their potential markets then their competitors will,” says Eric Ressler of Zuniweb Creative Services, “it’s just not optional anymore.”

Across horizontal and vertical industries the key driver is strategy. Those companies with a solid strategy that is well executed are stronger competitors.

Technology is a critical component in almost all business strategies and in recent years technology has enabled businesses of all types to leverage their strengths in their respective markets.

As technology has become more user friendly it also has more users. Today one does not have to know html or coding to operate very sophisticated software and companies do not require a high level of technical expertise to run most software.

The big advantage is that the user can focus on business functions and not on user unfriendly software.

With these innovations has come a second wave revolution that is changing the way business operates today. As always, the issue is which companies take advantage of these opportunities and which do not.

As always the marketplace will ultimately decide which of these companies succeed.

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Source by Jack Deal

Creating Information Products For Your Internet Business

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We live in an age where people crave information. Many seek free material; others will pay dearly for good information. The Internet is exploding with info products some of which may be so strange and obscure, they may shock even the most adventuresome.

For those seeking to start an online business selling information products, it would be wise to first take an inventory on the personal skills and interests you possess as these skills and interests relate to a specific target market.

For example, one Internet marketer may be very gifted in writing. So, creating books may be his or her first choice. But if their particular target market were more “visual” or “verbal”, creating videos and audio CDs might be the way to go.

Another Internet marketer might jump at the chance to do visual products if they only knew how. However, again, if their target market enjoyed reading as opposed to watching something or listening to a CD, they may be missing the boat.

The truth is, in Internet marketing, a person may want to try to employ every tactic possible when creating information products. This would include eBooks, audio CDs, videos, blogs, eCourses, teleseminars, webinars and whatever else becomes available through increasing innovations in technology.

Let’s look at a couple of product examples:

Creating Information Books

These can be written by the business owner or the job may be outsourced. Or “ready made” eBooks are available for free or for purchase. Many are first written in a word processor like MSWord and then compiled in PDF format.

Others are compiled as.exe files which have their advantages and disadvantages. For example,.exe files are more complicated but they provide a good level of protection for the author. PDF files can be “ripped off” but these are the most common method of creating info products.

Creating a Blog

For those Internet business owners who enjoy writing, a blog is a must. With a blog, the owner can really get personal. It’s a way for the audience to really get to know you in ways that a website cannot achieve.

Once a blog is created, it’s important to post some good content at least 3-4 times per week or even more often.

Creating Audio CDs

This method is getting easier and easier to create. There is a free recording resource called Audacity. With this freebie, you can record your message, edit it and then save it as an Mp3 file.

Then with the Mp3 file, you can burn it to a CD disk using other free resources. Or you can burn it as a master and send it to a vendor that will create how ever many CDs you want. This part you pay for, however.

Creating Videos

This alternative is getting easier but it gets a little more involved. Most people throw their finished product up onto YouTube or other such websites for the world to see.

For serious Internet marketers, however, it might be better to get some software to load the videos onto their personal website. This provides total control as far as quality and protection are concerned.

These are several examples of creating information products.

Keep these tips in mind:

o Use your strengths when creating products and,

o Think how your target market would like to receive them.

o You do not have to be a professional to create information.

o Your most effective approach is to send the “right” message to the right target market.

o Good, entertaining videos may spread around the Internet like wild fire; but do they really attract targeted people to your website?

There are many other considerations but this will get you started.

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Source by John D Thomas

What Is Health Care Informatics?

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Health care informatics is a combination of health care and information technology, in which aims to enhance the health care system through the use of information technology, such as through expanding information, advance the clinical work flow, and improve the security of the system. It includes a lot of use of information science, computer technology, and medicine in order to compile and organize health-related data, as well as to keep them secured. One can major in this field by taking a Master’s degree in Health Informatics, which will equip you with both the knowledge and information technology to create a system to suit health care settings.

This field basically utilizes computer hardware, specialized software, and communication devices so that one can create a computer network in which is able to compile, analyze and transmit the medical processes. Although it plays a big part in creating an information system, it is not limited to it. The system should also be able to assimilate clinical directives, understand formal medical jargon, store date, and transmit them into a clear form of communication. This can be applied in all sorts of health environment, like general practice, hospital care, and rehabilitation.

Using such information system is advantageous as it helps to make the operations of a health care more efficient, such as in clinical, administrative and financial operations. For example, all medical records are electronically keyed and standardized, in which allows for billing, client scheduling or rescheduling to be made possible, as well as to make the exchange medical information simple.

Such systems have been greatly applauded by much practitioners as well as their administrators as it has made the exchange of information simpler, and decreased the chances of error as compared to when reading the hand-written version of prescriptions. This also has helped them access to data much faster and efficiently. Overall, health care informatics does help reduce costs and mistakes, and allow for greater quality care.

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Source by Chris Cornell

Animation Technology

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Animation is an optical illusion. It is a technique of visualization of motion by the rapid sequence of images of 2D or 3-D artwork or model position in order to create an illusion of movement. Each sequence of image contains a little change. It involves the appearance of motion caused by displaying still images one by one. By rapid viewing of the images human eyes fill the gaps and optical illusion movement is complete. The optical illusion is due to the phenomenon of persistence of vision and can be created in a number of ways.

In addition to its use for entertainment, animation is considered as a form of art. Animation picture is often displayed at film festivals throughout the world. Animation has its place in learning and education also. The animated cartoon made first its appearance in the early part of the 20th century.

Most of the animation made for television and film are produced by professional studios because it is not only time consuming but also costly to produce. However there are many resources such as lower cost programs and distribution network that have made the work of the animator much easier.

Frames can be produced by using computers or photographs of images. Frames can also be generated by altering a model unit in small ways and using a special camera to take pictures of the results. Irrespective of method, the animated film or movie fool the eye with the help of continuous movement.

The eyes are fooled by continuity of vision that is not really happens. In fact, brain and eyes together store a mere fraction of a second. The minor interruptions are automatically smoothed out by the inherent power of the brain. Movements are seen uninterrupted as the animation frames are shot in very fast pace.

The incorporation of animation into your own application depends largely on the type of interface your application provides. The applications that create their own user interface, such as educational software, have much freedom in determining how much animation is necessary for their users. When used rightly in your application’s user interface animation can enhance the viewers’ experience by providing a dynamic look and feel. With the combination of creating new custom controls with special visual effects can produce a cinematic computing experience for the viewers.

Each animation has its target object or a visual element. This target object is displayed to the users. This target object starts and stops the animation. Duration, pacing, and the repeating behavior determine the overall timing of it.

When adding animation to your application you should follow some important things to choose the appropriate technology. Use Cocoa views for the portion of your user interface which only require static, non-rotated, Aqua controls. Use animator proxy support provided by Cocoa views and windows for the portion of your users that require simple animation. Consider using layer baked Cocoa for the portion of user interface.

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Source by Mily Ghosh

The HIPAA Security Standards

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Any medical establishment offering services to patients is bound to be compliant with guidelines as provided in HIPAA or the Health Insurance Portability and Accountability Act of 1996 as far as the medical records and information management is concerned. In the wake of electronic storage the software that are used to store online medical records and the databases have also got to be compliant with the HIPAA security standards.

The software is built using very strict security standards and are HIPAA compliant. These software packages are built using secured socket layers or SSL as it is known. This prohibits any unauthorized entry into the database from unknown users. Unless the person accessing the database is authorized he will not be able to store the data, modify or retrieve the data at all. There is also a system that logs in whenever users access the software and thus provides traceability.

More over all the software databases are encrypted. This means that the information, records and data stored in the database is converted into a unique code which cannot be decoded or read by unauthorized persons.

The other security cover provided in the software is through access control using passwords. The system allows the administrator to set password for each user for a period of 30 days after which the system prompts for a new password to be created. This means if someone gets to know the password of an authorized user, he will not be able to use it.

Every HIPAA compliant software comes with the provision of session timeouts. This prevents the system from displaying data unless somebody is working thus blocking passersby from reading what is on the screen.

The administrator has the rights to set the time limit for the timeout of sessions. Normally depending upon the location of the system the timeout limits will vary from thirty seconds to one minute.

Therefore all the databases use multi level security systems including SSL, encryption of data as well as access control through password and timeouts to block unwanted entry and protect the data with regard to the patients medical records. This makes it difficult for anyone to hack into the system.

Besides system security, there has to be physical security maintained in the premise through access control as well as visual supervision too. Moreover the system can have enhanced security system in place where it can shut down if any unauthorized entry is attempted.

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Source by Russ Campbell

The Different Types of Management Jobs

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What is it about management jobs that people are always aspiring towards? Is it the perks that come with the position, such as an attractive pay package, discounts (where applicable), power of authority, challenging goals to reach etc? Whatever the reasons maybe behind people desiring the role of an authoritarian-type role in any business, it is one thing to desire a role and another to actually fulfil the demands of a manager.

For people keen on taking on management jobs will need to take into consideration the varying roles management positions take on. Take for instance management in the retail industry, this role may be very customer-centred and may require plenty of customer interaction, communication amongst people and of course managing staff so that they reach target sales. However, within the retail industry there are different managerial roles for instance assistance managers, duty managers, deputy area managers, area managers and regional managers. Each role is a step up from the other and requires a lot of retail experience for people to move up in the career ladder.

Management within the healthcare industry would be different to that of the retail industry. Healthcare management is an extremely demanding job and requires extensive knowledge of everything medical related. Things like hospital management requires the manager to be on top form when managing staff, keeping on top of medical supplies, working within budgets, monitoring hospital care and patient care, dealing with patient issues, dealing with legal issues, administrating hospitals and healthcare networks, and leadership of healthcare professionals. This is just one aspect of healthcare management and could encompass much more than what is stated above.

Other management jobs could be in a standard corporate environment, whereby the role could be to draw up plans, manage projects, reach to target goals, forecast the financial market in the future, scope competitive companies, predict the target market direction, coming up with marketing strategies and more. Depending on the management jobs you are interested in it could take you a matter of months or years to reach to that level.

The key thing to remember is for you to show tenacity, motivation, working to your own initiative, expert knowledge of the field you intend work in and plenty of experience from working within that industry. People tend not to take on a role without having prior experience in the field that they are going to work in, otherwise they will be faced with a big surprise. Some may be able to take on a completely new role and pick things up quickly without any supervision however not everybody are as gifted and talented as this.

The fact remains for a person to work in a managerial role without having worked in the company they are applying for, they will need to present a resume that exhibits many years of experience as well as in-depth knowledge of the industry. Most employers will not take the risk of hiring an inexperienced person unless they impress them so much on the day of the interview and can demonstrate a high level of intelligence!

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Source by Gino Hitshopi

The Role of Information in an Organization

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Organizations gather and distribute information. Therefore, the right information helps with making decisions. However, in the process of gathering and distributing, information is distorted. Some of the distortions are intentional while the rest are unintentional.

Many times, employees are requested to summarize data in order to report it to supervisors. In the process of summarizing the data some parts are normally left out. The role of information includes:

· Information for communication

Information plays a critical role in communication. It is a vital resource for undertaking work within the organization. Business managers normally spend much of their time in reading, writing, meetings and communicating with other departmental heads, vendors and customers by e-mail, in person, via telephone.

As a matter of fact, management involves information processing. It entails gathering, processing as well as disseminating information. The process of managing information entails coping with various sources of information and then making decisions.

During the course of the business, the marketing manager receives information via e-mail, letters, reports, telephone calls, memos, formal & informal conversations and trade publications. He/she then makes the decision to store it, use it, discard it and/or pass it on.

· Information for decision making

Every task, job and/or project involves the process of decision making. Making decisions is the process of identifying, choosing and implementing alternatives. Right information, it its right form and right time is facilitated to help with making correct decisions.

For instance on the basis of information pertaining to competitors, customers and production capabilities, the manager will be in a place to inform top executives on the need of making a strategic decision. Top executives can utilize the information derived from a manager to consider alternative courses of actions.

The alternative courses of actions can be evaluated based on cost, consistency with the corporate strategy, feasibility and other criteria. Top executives will be in a position to choose alternatives that make business sense for implementation.

· Information & the environment

It is important for organizations to strive in making sense of their business environment if at all they are to survive, to achieve and/or to exceed performance objectives. The business environment is a source of useful information. This explains why organizations work hard to watch their competitors and listen to their clients.

Therefore, the information processing system needs to be integrated properly while the necessary information flows from the business environment and supplied by the right people. For example, it is important to share customer complaints about a particular product with the product development team to redesign the product.

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Source by Mkamba M Juke

The Rise of Technology – Cool Inventions and the Internet

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Technology is all around us. And with mankind’s intelligence and ingenious prowess, we are coming to an era where technology has become so advanced that amazing and cool inventions have been cropping up in a fast rate.

Just when you thought one thing is impossible, an invention comes along that proves you wrong. And you sigh and tell yourself, well, it’s possible after all. I mean, who knew it can actually be done, right? But with all the available technology around us, with every machine constantly perfected by skilled individuals, anything is possible.

Mankind has successfully bent and extended rule after rule and principle after principle to make lots of inventions possible. And we are left with our mouths wide open, gaping at how they’ve possibly come up with such an awe-inspiring invention. But each principle and concept is explained to us, generally or in detailed form, and we nod and say, “How ingenious!”

Technology has continually impressed us, and more so each day. It leaves us thinking, what’s next? An almost impossible invention has been made, what else will they come up with next? The world has already been remade by great technologies, and taken to the next level by inventions that have made the lives of many more convenient.

Great minds are behind all these technological advancements. Blame it on the workings of people’s minds, our scientists, technologists, doctors and researchers… all of them are working in their own respective fields to create even more mind blowing gadgets and technologies. The normal people, or the consumers, are finding out day after day about new technologies that are either conceptualized, or out in the market already ready for consumption. Those that have the money to buy these new inventions can reap the benefits. But those who don’t have the means to buy them are left dreaming and wishing.

Sometimes, it can be frustrating when you want something so bad but you don’t have the means to procure it for yourself. Just like with certain technologies that you know you could really live with, like for health reasons or lifestyle betterment, but you know you can never afford to buy. Sometimes we just deny they exist, or we refuse to accept that they’re, in fact, possible. But also, when we know that they’re real, we tend to want them even more. And we crave to know more or see more about them.

But that’s where the Internet comes in, because even though people cannot afford to buy these cool inventions, they could still be aware and be updated with any new invention ideas that are being made in the world. They could be informed about new concepts and designs that could make life even more convenient for everyone. And these people are sometimes contented with just finding out about certain stuff. They don’t really need to buy them, just knowing about them and knowing they exist and that they’re possible, gives them the kind of rush that comes with mind blowing realization.

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Source by Maxine Salonga

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