Can Quartz Crystal Silica Products Improve Natural Health Energy


Quartz is also known as rock crystal. This crystal is a dioxide of silica and has a hardness of 7. Since it is the most abundant mineral found on the earth, it is found in all shapes and sizes across the world. The most significant deposits of quartz are found in Brazil and USA.

Many types of rocks contain quartz as a component. When quartz occurs in different colors, it is known by different names like purple quartz is known as amethyst. The cryptocrystalline quartz variety is called Chalcedony and comprises of stones like jasper and agate.

There are many myths and legends associated with quartz crystals world over. According to the Japanese people, quartz is synonymous with perfection since it is the breath of the revered white dragon. In ancient Australia, quartz found use in the rain rituals of the Australian Aborigines. People from the legendary island of Atlantis were said to be proficient in making crystal skulls, which were regarded as living beings. Since the middle ages, clear quartz balls were used to predict the future by clairvoyants across the world.

Amongst the crystals of the world, quartz is one of the most famous stones. Most people think of quartz when they think of crystals, despite the fact that there are many different kinds of crystals in the world.

The quartz crystal helps in transmitting, focusing, balancing, amplifying, storing and absorbing energy. It is an excellent channel for the energy of the universe. It can be used to even amplify the energy of our very thoughts. Due to its energy directing and amplifying qualities, quartz works well for processes like channeling, protection, meditation, healing and manifesting dreams and desires. Quartz crystals are also excellent for information retrieval and storage, which is why they are great for programming. It can also be used to energize other stones and even harmonizing the surroundings.

This stone helps in dispelling all kinds of negative energy including black magic. It helps in enhancing psychic vision and spiritual guidance. It helps in increasing creativity and inspiration. Students can benefit from quartz since it helps them in concentration and retention of whatever they have studied.

Psychics use quartz for a variety of purposes like dream work, dream recall, channeling, scrying, manifestation and astral travel. It works well in conjunction with the third eye chakra to enhance psychic vision. It is also used in all kinds of healing processes, which is why it is called the master healer stone. It helps in strengthening the body and even heals pain. It is said to work well in problems related to the intestines, depression, bone problems, chronic fatigue and arthritis.


Source by Troy A Shanks

Education vs Sales-Based Marketing


The marketing paradigm that can literally make or break your coaching business…

What’s the single most important process determining whether or not your coaching business is successful?

The correct answer to this question can completely change your coaching business forever. It can change your perception of your business. It can change your focus in your business. It can change how you go about operating your business. And most importantly, it can determine the success or otherwise of your business.

We asked dozens of coaches this question and got a broad array of responses. But only 4% of them were even close to the mark! Most coaches answered: quality service; number of clients; pricing; branding; advertising copy.

…And whilst all these issues are critical, the single most important process is your marketing methodology. Whilst you must have all the other elements as well, it’s your marketing methodology that ultimately determines the success or otherwise of your business.

Let us explain…

Nearly all coaches use a marketing methodology that’s a sales-based marketing methodology. This is understandable as most traditional marketing methods teach sales-based marketing methods. We’re all impacted by sales-based marketing at every turn – on TV, newspapers, magazines, billboards, radio – everywhere. And when coaches research marketing methods, they are most likely to learn about traditional sales-based marketing methodologies – print ads (in newspapers, yellow pages, journals, magazines etc), direct telephone calls, radio, flyers, direct mail letters, etc.

But there are several extremely powerful forces at play against coaches employing a sales-based marketing methodology…

Most coaches invariably feel uncomfortable delivering a ‘sales pitch.’ Coaches generally have better technical skills than marketing skills. They’re therefore uncomfortable talking about themselves and endorsing the quality of their product. This means they don’t close, and comes across to prospects as a general lack of confidence in themselves, and their product and service.

Sales marketing is extremely expensive – narrowing your net margin on your service. The more you spend to get a client the less net profit you’ll retain at the end.

Generally people are very skeptical and defensive against sales approaches. This exponentially increases the barrier of making a sale. When you employ a sales-based marketing method, most prospects have already closed themselves off to learning about your services due to their natural tendency to put up a defence against sales-based marketing.

There is no trust and rapport built through a sales-based marketing approach. For a prospect to buy from you, there needs to be an element of trust. Your prospect needs to trust that you can deliver on your promises and that they’ll gain a positive return on their investment. This level of trust is extremely difficult to build through a sales-based marketing approach.

You build no reciprocal obligation on the prospect to investigate your offer or purchase from you. It’s a natural human tendency to reciprocate in kind what’s been given to you. You can not build reciprocal obligation through sales-based marketing.

You attract price sensitive shoppers and ‘tyre kickers’ that take up a lot of your time and result in extremely low conversion.

It’s difficult to maintain contact with prospects for long enough to build rapport and trust – it generally takes 4 to 6 contacts before a prospect will buy from you.

So, we can hear you shouting “If sales-based marketing is not going to be effective, what’s my alternative to get clients?”

And the answer is… Education-based Marketing. Education-based marketing is simply the process by which you attract and convert highly-qualified clients by giving them what they want – valuable information and advice that solves their problems – and removing what they don’t want, a sales pitch.

Education-based marketing is generally undertaken by delivering Credibility Marketing techniques such as public speaking, information based teleclasses, publications, networking, hotlines, free educational give aways (such as reports, assessments, tools, ecourses), etc.

As opposed to sales-based marketing, education-based marketing means…

– You give your prospect what they really want – highly valuable information. And you take away what they don’t want – a sales pitch.

– You maintain your dignity and feel good about yourself as you never make an effort to sell.

– Your brand recognition and respect will skyrocket! Education-based marketing is the ultimate brand builder. By positioning yourself as the ‘expert’ or ‘specialist’ by solving, through your education products, the most pressing issues your niche confronts. You become the only logical choice in your market.

– You can establish yourself as a credible authority as prospects depend on you as a reliable source of valuable advice.

– You significantly reduce your marketing costs – and can in fact get paid to market yourself. This vastly compounds the net worth of every client you attract – you can actually earn double the net profit with only half the clients!

– You don’t have to seek out new prospects – prospects come to you (to have their problems solved).

– You can maintain (mutually beneficial) contact with your prospects through the sales process because they don’t feel pressured by a sales pitch and value your information and advice.

– You reach prospects early during the first stages of their decision making process.

– You attract ‘moderately interested’ prospects that may otherwise be afraid to call you but are not afraid to request your information.

– Due to the high level of trust and rapport built early on you’ll be perceived as an adviser, not a salesperson, making added-value sales dramatically easier.

– You dramatically increase your referrals from prospects as they feel loyal to you – due to a relationship built on trust and reciprocal obligation and your efforts to help them – even if they don’t hire you! And your referrals will come much earlier in your relationship.

– You gain compounded advantage as your information is passed freely between prospects within your niche.

– You gain a competitive advantage because not many competitors are using education-based marketing.

– You achieve a highly leveraged advantage as you can put forward your marketing even when you are not present.

– You save valuable time as you often are delivering your message directly to your most highly qualified target audience.

As you can see, education-based marketing is the exact opposite to sales-based marketing, and can make an extraordinary difference to your business, and your enjoyment of ‘doing’ business. So, ask yourself, “How much education-based marketing am I currently doing?” and “How can I develop a marketing plan significantly comprised of education-based marketing methodologies?”


Source by Simon Clarke

How to Perform an Active Directory Security Audit


IT personnel responsible for managing IT infrastructures that operate on Microsoft’s Windows Server platform are often required to perform an Active Directory Security Audit.

This requirement is usually driven by the need to adequately secure their foundational Active Directory deployments. As a result, in most organizations, these audits are performed on a regular basis, usually once every business quarter.

There are two primary aspects to performing an Active Directory Security Audit. The first aspect is about what to cover in an Active Directory security audit, and the second aspect is about how to efficiently perform the audit.

What to Cover – Developing an Audit Checklist

In terms of what to cover in such an Active Directory audit, it is always helpful to develop an audit checklist. Developing a checklist helps ensure adequate coverage as well as makes it easy to repeat the audit process and compare results.

In terms of developing a checklist, a basic understanding of the various components of Active Directory as well as the nature of the content stored in it and protected by it can be very helpful. For instance, the need to ensure adequate security for all domain controllers, administrative workstations, administrative groups, accounts and delegations, sensitive configuration information as well as the Schema is important, and thus ensuring adequate coverage for auditing the security of these components is a good starting point for the checklist.

In addition, the need to ensure adequate security for all vital content stored in the Active Directory is also essential. For instance the need to know who is delegated what administrative tasks, where and how, in Active Directory, such as the ability to create and delete user accounts, modify sensitive group memberships, manage and delete organizational units, reset user account passwords etc. is essential for maintaining adequate security, and thus is an integral component of any Active Directory security audit. Thus, ensuring adequate coverage for auditing delegated/provisioned effective access in Active Directory is a must-have item on the checklist.

It is thus recommended that IT personnel begin by developing a list of all important and essential aspects of Active Directory that should be covered in the audit. While providing detailed guidance on exactly what to cover in such an audit is outside the scope of this article, a good Active Directory security checklist or a good Active Directory audit checklist can both be useful resources to begin with. In most cases, customizing such lists to suit the unique audit requirements of your organization can be an efficient way to determine what to cover in the audit.

The comprehensiveness of the list depends on the organization’s needs. In most cases, a basic list that covers all essential areas such as domain controller security, administrative delegation, administrative access, account and group management policies and procedures, and configuration content security should suffice. Organizations can then refine their audit list to suit their unique requirements.

How to Perform – Automation Using Scripts and Tools

The next step is to determine how to go about performing the audit itself. In this regard, it is always advisable to ensure that the process of performing the audit is not only relatively simple and repeatable but also time and cost efficient.

The reason for this is that in most environments, IT personnel have limited time to devote to performing audits and thus any process that lends itself to being simple, repeatable and efficient has a higher chance of being successful and useful to the organization.

One useful resource that IT personnel can avail of to make the audit process simple, repeatable and efficient is the power of automation. In particular, because such an audit involves an assessment of large amounts of technical data, such as the enumeration and analysis of accounts and group memberships, an analysis of security permissions and the determination of true effective permissions,

IT personnel can save substantial time and resources by automating the data gathering and analysis involved in the audit process. This is especially helpful given that these audits usually need to be performed on a periodic basis. In regards to automation, there are generally two options to choose from, each having its advantages as well as trade-offs.

The first option is to invest in creating a set of in-house scripts to automate certain aspects of the audit. Scripts can be very useful and save time, but the trade-off is that they need to be written, tested and maintained over time. Testing is important because Active Directory is a sophisticated technology, and all its intricacies need to be correctly included. Maintenance is important primarily to ensure that the integrity of the script is preserved and that it is not accidentally or malicious tampered or compromised by anyone. Digitally signing scripts can be helpful in ensuring their integrity. The advantage of developing scripts in-house is that there is no monetary cost involved, in that they do not need to be procured, and the only cost is that of the valuable time invested by the IT personnel who build, test and maintain them.

The second option is to harness the power of automated tools that may be designed to help perform audits efficiently. For instance, a dedicated and trustworthy Active Directory Effective Permissions tool can help automate the determination of effective permissions, which is often the most complicated aspect of the audit. Similarly a dedicated Active Directory Permissions Analyzer can be very helpful in analyzing security permissions. The advantage of using tools is that the need to invest the effort to build, test and maintain scripts in-house is eliminated, thus saving IT personnel valuable time and effort. The trade-off with tools is that they are generally developed by vendors and thus there is a procurement cost involved.

In regards to the use of tools, during the selection process, one important aspect that is often overlooked is an evaluation of the trustworthiness of a tool. This is very important because these tools often run in highly powerful administrative contexts and thus it is imperative that they be trustworthy. For instance, certain tools may be free but may have been developed by non-experts and thus may not be accurate. Other tools may be accurate but they may not be supported, or may have been developed in potentially untrustworthy regions of the world. It is always advisable to use a trustworthy tool and basic factors such as ensuring the source, integrity, supportability and accuracy of a tool can help in reliable tool selection.


In summary, an Active Directory Security Audit is important for organizational security, and periodic audits should be a top security priority. An Active Directory Security Checklist or an Active Directory Audit Checklist can help determine what to cover in an audit, and automation, via in-house scripts or automated AD security audit tools, can help perform the audit efficiently, reliably and periodically.


Source by William H Edwards

How Classroom Technology Benefits Students and Their Instructors


The use of classroom technology has the benefit of making learning fun and in this way; students do not feel coaxed to learn material. The instructors also benefit for they do not have to do a lot of explaining. Examples of this technology include PowerPoint presentation, proximas, interactive DVDs, MySpace and scavenger hunts among others. In order to benefit the students, the instructor should use this technology in a manner that allows the student to actively interact with it and set goals that are achievable.

Looking at Microsoft PowerPoint as a form of classroom technology, you can see the benefits that it offers. The PowerPoint software program enables users to create presentations that may involve text or images and move them in slides. This will assist the instructor to convey information in a step by step form that is easily understood by students. The presentations allow the students to actively engage in the lesson in an enjoyable manner. Learning ideas by doing is more effective than only listening to information.

Proximas work by displaying information from a computer on a wide screen and are therefore good forms of classroom technology for instructors can use them to display PowerPoint presentations or information from websites. Using such technology also makes the students more likely to engage in meaningful discussions and this will lead to a higher understanding of lessons.

Instructors may be apprehensive about using classroom technology for reasons such as the time required to prepare a presentation but they should know that their time is well spent. It is far much better to teach lessons in a way that students will grasp most of the ideas than using the quick lecture method which research shows that most students retain ten percent of what they note down. An example to illustrate this is that it is far much easier to retain the information covered in the news if you watched it on television.

The other benefit offered by using technology in the classroom is that it prepares students to use the technology in the workplace. This is of advantage to society for advancements in technology mean increased development and more job opportunities. For example, by using PowerPoint presentations in class, the student gets more knowledgeable in computer use and this will assist the student when finding employment. Getting more knowledgeable in the use websites in research will enable the student to get access to lots of information that could be of assistance after school.

The use of technology in the classroom can also help the students prepare for jobs that do not exist at the time. For example a job such as webmaster came up very recently and most webmasters got the training by themselves. Some websites also offer online degrees and it is very necessary for students to know how to use technology for them to learn by correspondence. It is therefore a good thing for instructors to use technology in the classroom for the benefits of using it outweigh the costs and preparations required.


Source by Jose McIntyre

How Data Recovery Programs Work


The Explanation And Working Of Data Recovery Programs:

When it comes to hard disk recovery, the best method is to insure that you will never need it. Besides making frequent backups, the following measures will keep your system running smoothly.

Antivirus Protection New viruses are invented every day, and system security is a concern for every business. Malicious software can damage your system to the point where it will not even boot up. The latest versions of Windows are the favorite targets of malicious programs such as spy ware and viruses, and it is helpful to use 2 or more antivirus/anti-spy ware programs to prevent destruction or theft of your data.

Spy ware Scanner The clues that spy ware is on a computer include a barrage of pop-up ads, a hijacked browser, a sudden or even repeated change of your computers Internet home page, the appearance of a new toolbar or new screen icons, malfunctioning keys, random error messages, and most of all, sluggish computer performance. Any system with access to the internet is prone to this problem, but there is software to block spy ware installation.

Further Precautions are to be taken:

In addition, make sure all employees using the office network do not download from unknown sites, and set your internet browser security at ‘Medium’ or higher. Install individual firewalls to prevent uninvited users from accessing your network. A firewall blocks unauthorized access to your computer and will alert you if spy ware already on your computer is sending information out. Purchase an anti-spy ware program from a vendor you know and trust. Set it to read on a regular basis, at least weekly and if possible each time you run your computer. Delete any programs the anti-spy ware program detects on your computer.

Computer Maintenance The best way to avoid having to use file recovery software is to be sure that no corrupt data is stored on your computer. Companies like Norton sell disk optimization programs keep your network running at top speed, correct problem files and maximize the available space on your hard disk. Run disk optimization and anti-virus programs at least once a week.

Protect Your Hard Disk:

Hard Disk Recovery There are disk recovery applications specifically geared to recovering files of a certain format, like graphics files as opposed to word document files, and there are general-purpose programs to hunt for any type of misplaced file regardless of the format. There is no program on the market that can guarantee recovery of every lost file, but you are able to increase your chances for recovery by selecting the appropriate program for the file you are trying to save.

Do-it-yourself programs are a lot less expensive than hiring a data retrieval company that specializes in information recovery, and to save money you should at least attempt to utilize this type of program before calling a professional.

In addition to recovering deleted files, there exist information recovery programs that can restore files after you have formatted the drive, after a power failure, natural disaster, or even files damaged by a computer virus.

Because of the duplication of data, it is possible to recover files from one or another disk when the need arises. As you might expect, RAID disk repair is quite a complicated process. However it is one of the most foolproof methods of data storage because the RAID architecture strategically distributes information randomly across the array. However, this sort of architecture demands the services of a recovery professional. Generally speaking when a hard drive is received by a data recovery firm, the first thing they do is evaluate it, and determine what recovery solution will be necessary. If the drive failure is a logical issue as mentioned earlier, then a scan of the drive will be performed to try and repair the file system corruption. Sometimes a partition can be repaired and the drive restored to the status that it was before the failure.


Source by Jonathan Andrew

Data Processing – Types of Data Processing to Expand Business


Data Processing – Processing data into proper format that becomes information which can be understood very easily

Simply, data processing is a process of converting data into information. Information is most important part for any business. Without information, no business can even sustain their position in the market. Data processing helps you to get information from various kinds of instruments like; checks, forms, images and others. Some types of data processing services that help the business, are mentioned below:

o Check Processing: Checks are important for any business transaction. Check processing helps clients to increase online transaction. With accurate processing, they can increase sales, reduce costs and decrease risk.

o Form Processing: There are various forms used in business which must be processed properly to get information. This information is very important for any business to take executive decision. If information is available online, you can access through any end point. This will increase the speed of decision.

o Insurance Claim Processing: Insurance is helpful to get reimbursement against loss. Claims for reimbursement require much processing time. It is also somewhat complicated. Insurance claim processing services can offer easy and swift reimbursement to you. Processing services providers are using automated insurance system which increases the speed as well as accuracy for claim. As a result you get quick remittance.

o Image Processing: Image processing is very much required for companies to offer an attractive look to the catalog. Good looking product images in a catalog will increase the sell. Simple scanning and uploading in catalog creates poor presentation of your product. Image processing requires assessment, filtering, removing errors and final touch. These steps improve and optimize images and present professional look.

o Survey Processing: Some times companies are taking surveys to know market feasibility, market reach and customer likeliness. Survey processing helps companies to convert various survey forms into combined information. This combined information helps executives to take proper action with minimum time and risk. This decision helps companies to grow further.

o Rebate Processing: Rebate is a very excellent way to attract customers. It helps you to create huge customer base from the market. It also helps companies to build relationship with customers.

Different types of data processing services help your business at various points to increase efficiency. It also helps companies to expand faster by focusing only on core activities.


Source by Bea Arthur

New Computer Technology and Its Everyday Uses


Technology is a broad concept dealing with our knowledge and use of tools and crafts to adapt to and control our environment. Today it is hard to keep up with all the new technology available to us. As a “baby boomer” I find myself behind the times. My children, and in some instances my grandchildren, know more than I do about computer and internet technology. I have decided to explore the world that is available to us through use of the internet and our computers. It is my hope to share what I find.

Recent technological developments, including the printing press, telephone, and internet allow us to interact on a global scale. One way to do this is through Weblogs, better known as “blogs”. Most of my friends don’t know abouts blogs and neither did I until recently. Now I have created my own blog and am posting regularly to it. I am also reading other blogs and enjoying a new avenue of knowledge and companionship. Imagine my surprise to discover that not only can blogging be educational and entertaining, but it can be used to create income.

My husband works offshore and watches what everyone else wishes to watch on TV. He now watches what he wants on his computer. I found that if you have internet access at home, in a motel room, or even internet satellite service on your RV you can enjoy unlimited programming anywhere. We travel regularly and have found limited TV programming in motel rooms. We won’t have to miss our regular program any more. If you have internet access at home, in a motel room, or even internet satellite service on your RV you can enjoy unlimited programming anywhere.

You can find almost anything you want on the internet. You can shop from the comfort of your home and have your products delivered to you front door. My 75 year old mother was remodeling a small house and we needed handicapped accessories. No problem, I found her many items to choose from. My daughters find it much easier and less hectic to Christmas shop on line.


Source by Pamela Gill

Impact of New Technologies by 2030


According to the 2012 report, Global Trends 2030: Alternative Worlds, published the US National Intelligence Council, four technology arenas will shape global economic, social and military developments by 2030. They are information technologies, automation and manufacturing technologies, resource technologies, and health technologies.

Information technologies

Three technological developments with an IT focus have the power to change the way we will live, do business and protect ourselves before 2030.

1. Solutions for storage and processing large quantities of data, including “big data”, will provide increased opportunities for governments and commercial organizations to “know” their customers better. The technology is here but customers may object to collection of so much data. In any event, these solutions will likely herald a coming economic boom in North America.

2. Social networking technologies help individual users to form online social networks with other users. They are becoming part of the fabric of online existence, as leading services integrate social functions into everything else an individual might do online. Social networks enable useful as well as dangerous communications across diverse user groups and geopolitical boundaries.

3. Smart cities are urban environments that leverage information technology-based solutions to maximize citizens’ economic productivity and quality of life while minimizing resources consumption and environmental degradation.

Automation and manufacturing technologies

As manufacturing has gone global in the last two decades, a global ecosystem of manufacturers, suppliers, and logistics companies has formed. New manufacturing and automation technologies have the potential to change work patterns in both the developed and developing worlds.

1. Robotics is today in use in a range of civil and military applications. Over 1.2 million industrial robots are already in daily operations round the world and there are increasing applications for non-industrial robots. The US military has thousands of robots in battlefields, home robots vacuum homes and cut lawns, and hospital robots patrol corridors and distribute supplies. Their use will increase in the coming years, and with enhanced cognitive capabilities, robotics could be hugely disruptive to the current global supply chain system and the traditional job allocations along supply chains.

2. 3D printing (additive manufacturing) technologies allow a machine to build an object by adding one layer of material at a time. 3D printing is already in use to make models from plastics in sectors such as consumers products and the automobile and aerospace industries. By 2030, 3D printing could replace some conventional mass production, particularly for short production runs or where mass customization has high value.

3. Autonomous vehicles are mostly in use today in the military and for specific tasks e.g. in the mining industry. By 2030, autonomous vehicles could transform military operations, conflict resolution, transportation and geo-prospecting, while simultaneously presenting novel security risks that could be difficult to address. At the consumer level, Google has been testing for the past few years a driverless car.

Resource technologies

Technological advances will be required to accommodate increasing demand for resources owing to global population growth and economic advances in today’s underdeveloped countries. Such advances can affect the food, water and energy nexus by improving agricultural productivity through a broad range of technologies including precision farming and genetically modified crops for food and fuel. New resource technologies can also enhance water management through desalination and irrigation efficiency; and increase the availability of energy through enhanced oil and gas extraction and alternative energy sources such as solar and wind power, and bio-fuels. Widespread communication technologies will make the potential effect of these technologies on the environment, climate and health well known to the increasingly educated populations.

Health technologies

Two sets of health technologies are highlighted below.

1. Disease management will become more effective, more personalized and less costly through such new enabling technologies as diagnostic and pathogen-detection devices. For example, molecular diagnostic devices will provide rapid means of testing for both genetic and pathogenic diseases during surgeries. Readily available genetic testing will hasten disease diagnosis and help physicians decide on the optimal treatment for each patient. Advances in regenerative medicine almost certainly will parallel these developments in diagnostic and treatment protocols. Replacement organs such as kidneys and livers could be developed by 2030. These new disease management technologies will increase the longevity and quality of life of the world’s ageing populations.

2. Human augmentation technologies, ranging from implants and prosthetic and powered exoskeleton to brains enhancements, could allow civilian and military people to work more effectively, and in environments that were previously inaccessible. Elderly people may benefit from powered exoskeletons that assist wearers with simple walking and lifting activities, improving the health and quality of life for aging populations. Progress in human augmentation technologies will likely face moral and ethical challenges.


The US National Intelligence Council report asserts that “a shift in the technological center of gravity from West to East, which has already begun, almost certainly will continue as the flows of companies, ideas, entrepreneurs, and capital from the developed world to the developing markets increase”. I am not convinced that this shift will “almost certainly” happen. While the East, in particular Asia, will likely see the majority of technological applications, the current innovations are taking place mainly in the West. And I don’t think it is a sure bet that the center of gravity for technological innovation will shift to the East.


Source by Barbara Meynert

Why Hotels Need Effective Customer Relationship Management (CRM) Implementations


Today’s customer relies on the ability to enjoy their hotel stay beyond any freebee or rewards offered. The modern hotel is one that can build a relationship with their customers with a personalized stay – a stay that customers want to come back to again and again. But how does a large hotel create such personalization? The infrastructure of large hotels is no longer like the grass-roots hotel of previous generations.

How are today’s hotel customers different?

Customers who were once pleased by rewards and prizes care more about the hotel that remembers them. The frequent traveler and the occasional vacationer are more likely to return to a hotel that gets to know them. The issue is that it can be difficult for customers to describe what they want in a personalized stay. Staff must be cunning and diligent, finding information by listening when their customers give them small talk or complaints, and being the pleasant surprise that the customer least expects.

What strategy can be used to connect to customers?

The use of a Customer Relationship Management (CRM) application to create a business strategy is an excellent way to increase customer loyalty and customer retention. By personalizing a customer’s stay, a hotel can ensure that customers will come back again and again simply by remembering their favorite beverage, pillow or other preferred amenity.

So why do hotels need effective CRM implementations?

CRM implementations allow hotels to customize the stay of loyal and valued customers as well as create special loyalty rates for customers who continue to spend quality time and money with the hotel. This is important because customers remember hotels that gave them personalized care. Also, a business strategy put into place with CRM ensures that the hotel’s technology is up to date and that a hotel can track a customer’s satisfaction by creating a close relationship to that customer.

What are some other benefits to CRM implementation?

Today’s technology allows a hotel to get to know loyal customers and provide special gifts such as sending flowers to a spouse or gifts for children simply from remembering how the customer feels about those who are special in their lives. Technology also gives a hotel the ability to provide advertisements to guests who are of a certain age who may or may not have children to provide them with personalized information based on who they are vacationing with.

Which customers have become the primary focuses for CRM?

Business customers travel frequently and high-end service is important to them in the hotels they stay in. Hotels are often impersonal for business customers, and it is important to make them feel as comfortable and as much at home as possible. Learning their needs produces more stays and requests for your particular hotel. CRM is important for logging the personalized amenities of business customers in order to ensure they have the best stay.

What is the profitability for a hotel with CRM?

With the primary focus on the customer’s personalized needs and not on finance, marketing or sales, CRM allows hotels to maximize profitability by creating loyal customers, improving customer service and improving customer retention. The more customers who continue to stay due to the relationship they have built with that hotel through CRM implementation, the more profitable that hotel becomes.

Attention to the preferences and dislikes of a customer allows a customer’s stay to be enjoyable, and implementing CRM applications into hotel technology creates a streamlined approach to personalizing the stay of customers. When preferences and dislikes are tracked, a hotel is able to provide the most comfortable stay, and becomes an enjoyable place for all customers to come back to again and again. Increasing customer loyalty is extremely important for the modern hotel, and CRM provides the relationship link between that hotel and the customer in order to give the customer a quality experience.

It is important to understand that CRM is a way to run your hotel, and not just a tool to use within the way your hotel is run. Although technology is used in the organizing of customer data, Customer Relationship Management is a strategy that your entire staff should be on board with implementing individually and completely.


Source by Nick Nikolis

How Data Mining is Useful to Companies?


Every business, organization and government bodies are collecting large amount of data for research and development. Such huge database can make them to have the information on hand when required. But most important is that it takes much time to find important information from the data. “If you want to grow rapidly, you must take quick and accurate decisions to grab timely available opportunities.”

By applying the process of data mining, you can easily extract and filter required information from data. It is a processing of refining data and extracting important information. This process is mainly divided into 3 sections; pre-processing, mining and validation. In pre-processing, large amount of relevant data are collected. The mining section includes data classification, clustering, error correction and linking information. The last but important is validate without which you can not make trust on information. In short, data mining is a process of converting data into authentic information.

Let’s have look on how data mining is useful to companies.

Fast and Feasible Decisions: To search information from huge bundle of data require more time. It also irritates a person who is doing such. With annoyed mind one can not take accurate decisions that’s for sure. By having help of data mining, one can easily get information and make fast decisions. It also helps to compare information with various factors so the decisions become more reliable. Data mining is helpful in every decision to make it quick and feasible.

Powerful Strategies: After data mining, information becomes precise and easy to understand. While making strategies, one can easily analyze information in various dimensions. This analysis helps to get real idea about the strategy implementation. Management bodies can implement powerful strategies effectively to expand business boundaries.

Competitive Advantage: Information is easily available and precise so that one can compare it with competitors’ information. It is very much required that you must compare the data otherwise you will have to suffer in business. After doing competitive analysis, one can make corrective decisions to go ahead from competitors. This way company can gain competitive advantage.

Your business can get all the benefits of data mining at cutting rates through outsourcing.


Source by Bea Arthur

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